Omnicom Tag

The advertising and marketing giant WPP is expected to seek acquisitions following the merger of rivals Omnicom and Publicis. Shares in large advertising companies such as Japanese rival Dentsu and Havas of France have gained on the back of talk that WPP will make an acquisition...

As Publicis and Omnicom work on with their potentially landscape-altering merger, there has been much speculation as to ongoing consolidation and which rivals could soon follow suit. Dealmaking in the advertising and marketing arena to date this year stands at US$21.4bn globally, from the announcement of...