Posted at 16:13h
This week I came across a blog about using word of mouth as a way to let people know about your ideas, products and services – “How to Trigger Word of Mouth
”. The author, Jonah Berger, Wharton Professor and author of ‘Contagious: Why Things Catch On’ has studied the science behind word of mouth and why things go viral. You might ask what this has to do with Business Development or M&A Integration – well, nothing at all…..or perhaps everything?