Word of Mouth – and Better Integration?

Word of Mouth – and Better Integration?

This week I came across a blog about using word of mouth as a way to let people know about your ideas, products and services – “How to Trigger Word of Mouth”.

The author, Jonah Berger, Wharton Professor and author of ‘Contagious: Why Things Catch On’ has studied the science behind word of mouth and why things go viral.

You might ask what this has to do with Business Development or M&A Integration – well, nothing at all…..or perhaps everything?As a small business owner and partner with small businesses, I often spend time thinking about how to convey the value of my business and services in a clear, compelling and unique way, so people will get excited about it and want to buy it.

As an M&A integration professional who believes that there are less painful ways to carry out and be successful at integrating companies, we want people to know about it.  We want people to have some new ways of doing things so they can be more successful in integrating acquired companies.

All good goals, but Berger contends that there is more to it than that.  The unique value of a product isn’t enough to make it contagious.  He makes the case that some ideas, products and behaviours get talked about more and that one can generate excitement and buzz, if you do it the right way.

What can we learn from him as business owners?  Whether we are trying to convince management to move forward with our idea, build businesses, offer M&A Integration services or sell products.

In his case, it is working.  I read the blog……I sent it to some of my colleagues…..I ordered the book….

To a week of making your ideas more contagious!

Kathy Smith, 26th April 2013